About the Founder

Hi, I’m Jocelyn Maynes, entrepreneur, number-cruncher, OCD organizer, mother, and friend — in no particular order.

It took me years to find the path I am currently on, and I believe each step lead me to where I am today.  My career started behind the scenes in the music industry.  Radio, Record Labels, Artist Management, Sales, Marketing, Production, Promotion, you name it – I did it.  At the end of the day, it was the numbers I was truly passionate about.  Complete nerd alert – right?!  YES! Numbers lead me to the world of commercial real estate and finance where I gained several years of experience in bookkeeping.  I enjoyed downsizing from the corporate world to work for a small family business, however I always knew I wanted to work for myself as my parents and grandparents are all small business owners.   Ultimately the flexibility I wanted for my son and family was what pushed me to go into business for myself.

I want to help you because I am you.  I started my own business to benefit my life, my family, and to plan for a future I could only dream of.  However to be truly successful, dreaming is only the first step.  The second is planning.  You need to know where your business stands at any given moment in order to take charge, make smart educated decisions, and seize opportunities when presented.  That’s where Primary Bookkeeping comes in.  Bookkeeping only begins with great record keeping and not just anyone can accomplish this task.  Financial analytics, cash flow, budgeting, and bench-marking are all significant exercises to maintain and grow a thriving business.  Let’s talk about the specific needs of your business.