First and foremost, the monthly wrap-up videos and financial reports are invaluable. Like most business right now, we’re tightening our belt and I have monthly calls with our CEO to review the previous month’s P&L and update him on our burn rate. Knowing those videos and reports are coming makes it super easy and quick for me to pull together the info I need ahead of those meetings.
Second, the system you have for asking questions/gathering info as you’re reconciling month-to-month is so efficient. What use to be an endless stream of questions as our books were done ad hoc has become an easy to manage, predictable process that’s saves us so much time and energy… you have a system that works, is easy to follow, and you are persistent in getting us to use it!
Morgan R.
I love how deep into my business Jocelyn gets. From the expense deep dives, to setting us up with with Profit First, to discussing cash flow, to overseeing my sales tax, this is exactly what I need at this stage of my business.
I love how FUN it is to work together! It’s like working with a friend and I appreciate how much of her time Jocelyn gives to me and the Wander Club.
I can already tell that working with Jocelyn equals a big weight off of my shoulders. To have someone as smart and dedicated looking over our financials is so important. As we continue to grow, try new things, and do our best to get through these tough times, working with Jocelyn gives me the confidence I need. I also love how she handles the worker’s compensation reports, 1099s, and general consulting on tax related tasks. Saves me time and peace of mind!
Kenny A.


The moment I said ‘I’m in!’ with Primary is when Jocelyn and I had our consult. I could truly feel she wanted my business to succeed by helping me stay organized and financially confident. I don’t have to worry that any transaction will be unaccounted for, as everything is ‘by the book’.
Having a clearer overview of my business finances will help me see where I can grow, manage, and stay organized. Primary ensures this oversight is attainable with their attention to detail.
Katie W.
Before hiring, I was extremely concerned that having someone outside of our company handle invoicing and payouts would lead to being unorganized due to how much information is constantly passed around. After my first call with Jocelyn, it was very clear her work ethic and fun personality would align well with our fast growing but early stage company. I’ve loved having someone fully focused on keeping our books neat and organized so we can start tracking company growth, budget for taxes, and plan for hirings/expansions. PrimaryBK’s accounting services have allowed me to spend more time focusing on scaling my business.
Nick K.
[What I liked most about working together with Primary Bookkeeping were] the high touch points and communication. [And them] putting up with me (who knows nothing about this).
Isaac T.
Jocelyn’s passion for the numbers/insights behind each business was contagious. [I feel like I’ll] make more money, reduce headaches, [and] sleep better knowing someone we trust and value is on it!
Joe D.


Primary Bookkeeping helped us grow our business and provides excellent service. Your responsiveness and ability to research and propose solutions [were what I liked most about working together].
Kimi O.
Primary Bookkeeping is the best bookkeeping firm I have ever worked with. You need to work with them! [They] make us feel in good hands. My business will be more professionally run with checks and balances outside of the partners.
Nick D.
[The moment I decided to work with Primary Bookkeeping was] when I was about to kill my prior bookkeeper. It’s funny, when bookkeeping works, everything is smooth; when bookkeeping isn’t working, things go bad quick. Ya’ll are pleasant, punctual, [and] precise.